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  1. Home
  2. Automotive Sales Data
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  4. Korea - New car sales in 2026 by OEM
Korea - New car sales in 2026 by OEM

Copyright (C) MarkLines Co., Ltd. All rights reserved.

*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.

Sales data by OEM/model in Korea
2021 2022 2023 2024 2025 2026

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Flash report, Automotive sales volume, 2026

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, March 2026

Apr 1, 2026

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

New vehicle sales by 5 major OEMs in South Korea increase 5.3% in March
Five Korean automakers announced domestic new vehicle sales in March. New vehicle sales in South Korea increased by 5.3% compared to the same month in the previous year to 130,377 units. Despite concerns that escalating tensions in the Middle East could dampen consumer sentiment, Kia and KGM saw double-digit growth, supported by strong electric vehicle (EV) sales, resulting in an overall positive figure.
By company, Hyundai Motor led the market with sales of 61,850 units (47.4% market share), representing a decrease of 2.0% year-over-year (y/y), Kia followed with a 12.8% increase to 56,404 units (43.3% share). Renault Korea placed third with sales up 8.4% to 6,630 units (5.1% share), KGM up 42.8% to 4,582 units (3.5% share), and GM Korea down 34.8% to 911 units (0.7% share).
Overseas sales, including exports, were down 2.4% at Hyundai, up 0.4% at Kia, up 26.2% at GM Korea, down 13.6% at KGM and up 10.6% at Renault Korea. Combined overseas sales increased 0.6% y/y to 583,979 units.
Global sales of the five automakers in March were mixed; Hyundai decreased 2.3% y/y to 358,759 units, Kia increased 2.6% to 285,382 units, GM Korea increased 24.2% to 51,215 units, KGM increased 5.5% to 10,004 units and Renault Korea increased 9.0% to 8,996 units. Combined, the five companies recorded global sales increased 1.4% y/y to 714,356 units.
For the period January through March 2026, Hyundai global sales volume decreased by 2.6% y/y to 975,213 units, Kia increased 0.8% to 778,040 units, KGM increased 4.1% to 27,077 units, and Renault Korea decreased 8.5% to 16,620 units.
In terms of sales by model in March, Kia’s mid-size SUV Sorento was ranked first with 10,870 units sold, followed by Hyundai’s mid-size sedan Grandeur in second place with 7,574 units sold and Hyundai’s light-duty truck Porter in third with 5,955 units.

South Korea - Sales of domestic make
Make Domestic Sales Overseas Sales Global Sales Total
2026 2025 Y-o-Y Mar.
2026		 Mar.
2025		 Y-o-Y Mar.
2026		 Mar.
2025		 Y-o-Y
Mar. Share *1 Mar. Share *1
Hyundai 61,850 47.4% 63,090 51.0% -2.0% 296,909 304,246 -2.4% 358,759 367,336 -2.3%
Kia 56,404 43.3% 50,006 40.4% 12.8% 228,978 228,079 0.4% 285,382 278,085 2.6%
Renault Korea *3 6,630 5.1% 6,116 4.9% 8.4% 2,366 2,140 10.6% 8,996 8,256 9.0%
KGM 4,582 3.5% 3,208 2.6% 42.8% 5,422 6,275 -13.6% 10,004 9,483 5.5%
GM Korea *2 911 0.7% 1,397 1.1% -34.8% 50,304 39,847 26.2% 51,215 41,244 24.2%
Total 130,377 100.0% 123,817 100.0% 5.3% 583,979 580,587 0.6% 714,356 704,404 1.4%
Source: Releases by each companies
*1: Share is based on MarkLines' own calculation. (calculated from total sales of five Korean makers)
*2: Exclude sales volume of Cadillac
*3: Includes Nissan Rogue

Registrations of new imported passenger cars
Maker/Brand 2026 2025 Y-o-Y
Mar. Share Mar. Share
Tesla 11,130 32.8% 2,591 10.3% 329.6%
BMW 6,785 20.0% 6,378 25.3% 6.4%
Mercedes-Benz 5,419 16.0% 6,762 26.8% -19.9%
BYD 1,664 4.9% 10 0.0% 16,540.0%
Volvo 1,496 4.4% 1,424 5.6% 5.1%
Audi 1,300 3.8% 1,100 4.4% 18.2%
Lexus 1,178 3.5% 1,414 5.6% -16.7%
Porsche 911 2.7% 1,091 4.3% -16.5%
MINI 878 2.6% 620 2.5% 41.6%
Toyota 738 2.2% 1,033 4.1% -28.6%
Land Rover 727 2.1% 527 2.1% 38.0%
Polestar 684 2.0% 307 1.2% 122.8%
Volkswagen 476 1.4% 584 2.3% -18.5%
Chrysler/Jeep 102 0.3% 174 0.7% -41.4%
GM/GMC 100 0.3% 26 0.1% 284.6%
Honda 84 0.2% 229 0.9% -63.3%
Cadillac 75 0.2% 48 0.2% 56.3%
Peugeot 72 0.2% 76 0.3% -5.3%
Ford/Lincoln 55 0.2% 698 2.8% -92.1%
Bentley 31 0.1% 14 0.1% 121.4%
Lamborghini 26 0.1% 20 0.1% 30.0%
Ferrari 18 0.1% 44 0.2% -59.1%
Rolls-Royce 15 0.0% 18 0.1% -16.7%
Chevrolet 6 0.0% 18 0.1% -66.7%
Maserati - -% 23 0.1% -%
Total 33,970 100.0% 25,229 100.0% 34.6%
Source: Korea Automobile Importers & Distributors Association (KAIDA)

Flash report, February 2026

Mar 3, 2026

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

New vehicle sales by 5 major OEMs in South Korea decrease 14.8% in February
Five Korean automakers announced domestic new vehicle sales in February. New vehicle sales in South Korea decreased by 14.8% compared to the same month in the previous year to 95,638 units. Because of the 2026 Lunar New Year holiday, February had three fewer business days year-over-year (y/y), which affected sales for many companies.
By company, Hyundai Motor maintained its market lead, but its sales volume was 47,008 units (49.2% market share), a significant double-digit decrease of 17.8% y/y. Kia followed with an 8.7% decrease to 42,002 units (43.9% share). KGM placed third with sales up 38.3% to 3,701 units (3.9% share), Renault Korea down 59.0% to 2,000 units (2.1% share), and GM Korea down 37.4% to 927 units (1.0% share).
Overseas sales, including exports, were down 2.3% at Hyundai, down 1.5% at Kia, down 6.5% at GM Korea, down 21.5% at KGM and up 55.4% at Renault Korea. Combined overseas sales decreased 2.3% y/y to 506,657 units.
Global sales of the five automakers in February were mixed; Hyundai decreased 5.1% y/y to 306,528 units, Kia decreased 2.8% to 247,007 units, GM Korea decreased 7.6% to 36,630 units, KGM decreased 2.6% to 8,237 units and Renault Korea decreased 36.2% to 3,893 units. Combined, the five companies recorded global sales of 602,295 units, a 4.6% year-over-year decrease.
For the period January through February 2026, Hyundai global sales volume decreased by 3.0% y/y to 615,088 units, Kia decreased 0.3% to 492,437 units, GM Korea increased 14.1% to 81,333 units, KGM increased 3.3% to 17,073 units, and Renault Korea decreased 23.1% to 7,625 units.
In terms of sales by model in February, Kia’s mid-size SUV Sorento was ranked first with 7,693 units sold, followed by Hyundai’s light-duty truck Porter in second place with 4,634 units sold and Hyundai’s mid-size sedan Sonata in third with 4,436 units.

South Korea - Sales of domestic make
Make Domestic Sales Overseas Sales Global Sales Total
2026 2025 Y-o-Y Feb.
2026		 Feb.
2025		 Y-o-Y Feb.
2026		 Feb.
2025		 Y-o-Y
Feb. Share *1 Feb. Share *1
Hyundai 47,008 49.2% 57,216 51.0% -17.8% 259,520 265,636 -2.3% 306,528 322,852 -5.1%
Kia 42,002 43.9% 46,003 41.0% -8.7% 205,005 208,027 -1.5% 247,007 254,030 -2.8%
KGM 3,701 3.9% 2,676 2.4% 38.3% 4,536 5,780 -21.5% 8,237 8,456 -2.6%
Renault Korea *3 2,000 2.1% 4,881 4.3% -59.0% 1,893 1,218 55.4% 3,893 6,099 -36.2%
GM Korea *2 927 1.0% 1,482 1.3% -37.4% 35,703 38,173 -6.5% 36,630 39,655 -7.6%
Total 95,638 100.0% 112,258 100.0% -14.8% 506,657 518,834 -2.3% 602,295 631,092 -4.6%
Source: Releases by each companies
*1: Share is based on MarkLines' own calculation. (calculated from total sales of five Korean makers)
*2: Exclude sales volume of Cadillac
*3: Includes Nissan Rogue

Registrations of new imported passenger cars
Maker/Brand 2026 2025 Y-o-Y
Feb. Share Feb. Share
Tesla 7,868 28.9% 2,222 11.0% 254.1%
BMW 6,313 23.2% 6,274 31.1% 0.6%
Mercedes-Benz 5,322 19.6% 4,663 23.1% 14.1%
Lexus 1,113 4.1% 1,337 6.6% -16.8%
Volvo 1,095 4.0% 1,046 5.2% 4.7%
Audi 991 3.6% 609 3.0% 62.7%
BYD 957 3.5% - -% -%
Toyota 793 2.9% 623 3.1% 27.3%
Volkswagen 600 2.2% 499 2.5% 20.2%
MINI 510 1.9% 538 2.7% -5.2%
Porsche 494 1.8% 703 3.5% -29.7%
Land Rover 386 1.4% 442 2.2% -12.7%
Polestar 243 0.9% 71 0.4% 242.3%
GM/GMC 123 0.5% 21 0.1% 485.7%
Chrysler/Jeep 102 0.4% 111 0.5% -8.1%
Ford/Lincoln 81 0.3% 512 2.5% -84.2%
Peugeot 79 0.3% 40 0.2% 97.5%
Bentley 40 0.1% 26 0.1% 53.8%
Honda 23 0.1% 298 1.5% -92.3%
Cadillac 23 0.1% 25 0.1% -8.0%
Rolls-Royce 17 0.1% 13 0.1% 30.8%
Ferrari 13 0.0% 28 0.1% -53.6%
Lamborghini 4 0.0% 35 0.2% -88.6%
Chevrolet - -% 33 0.2% -%
Maserati - -% 30 0.1% -%
Total 27,190 100.0% 20,199 100.0% 34.6%
Source: Korea Automobile Importers & Distributors Association (KAIDA)

Flash report, January 2026

Feb 2, 2026

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

New vehicle sales by 5 major OEMs in South Korea increase 9.8% in January, Renault and GM continue to see significant declines
Five Korean automakers announced domestic new vehicle sales in January. New vehicle sales in South Korea increased by 9.8% compared to the same month in the previous year to 99,505 units. The increase was also due to the fact that the 2026 Lunar New Year holiday will begin in February, resulting in more business days than 2025.
By company, Hyundai Motor led with 50,208 units sold (50.5% market share), up 9.0% year-over-year (y/y). Kia followed with a 12.2% increase to 43,107 units (43.3% share). KGM placed third with sales up 38.5% to 3,186 units (3.2% share), Renault Korea declined 13.9% to 2,239 units (2.3% share), and GM Korea decreased 37.8% to 765 units (0.8% share). While Renault Korea and GM Korea saw a significant decrease compared to the same month last year, KGM saw a significant increase thanks to strong sales of the internal combustion engine (ICE) version of the all-new Musso pickup truck, which was released in January.
Overseas sales, including exports, down 2.8% at Hyundai, up 0.4% at Kia, up 44.6% at GM Korea, down 2.1% at KGM and up 22.8% at Renault Korea. Combined overseas sales increased 1.4% y/y to 510,737 units.
Global sales of the five automakers in January were mixed: Hyundai decreased 1.0% y/y to 307,699 units, Kia increased 2.3% to 245,272 units, GM Korea increased 41.4% to 44,703 units, KGM increased 9.5% to 8,836 units and Renault Korea decreased 2.2% to 3,732 units. Combined, the five companies recorded global sales of 610,242 units, a 2.7% year-over-year increase.
In terms of sales by model in January, Kia’s mid-size SUV Sorento was ranked first with 8,838 units sold, followed by Kia’s compact SUV Sportage in second place with 6,015 units sold and Kia’s MPV Carnival in third with 5,278 units.

South Korea - Sales of domestic make
Make Domestic Sales Overseas Sales Global Sales Total
2026 2025 Y-o-Y Jan.
2026		 Jan.
2025		 Y-o-Y Jan.
2026		 Jan.
2025		 Y-o-Y
Jan. Share *1 Jan. Share *1
Hyundai 50,208 50.5% 46,054 50.8% 9.0% 257,491 264,908 -2.8% 307,699 310,962 -1.0%
Kia 43,107 43.3% 38,403 42.4% 12.2% 202,165 201,300 0.4% 245,272 239,703 2.3%
KGM 3,186 3.2% 2,300 2.5% 38.5% 5,650 5,770 -2.1% 8,836 8,070 9.5%
Renault Korea *3 2,239 2.3% 2,601 2.9% -13.9% 1,493 1,216 22.8% 3,732 3,817 -2.2%
GM Korea *2 765 0.8% 1,229 1.4% -37.8% 43,938 30,389 44.6% 44,703 31,618 41.4%
Total 99,505 100.0% 90,587 100.0% 9.8% 510,737 503,583 1.4% 610,242 594,170 2.7%
Source: Releases by each companies
*1: Share is based on MarkLines' own calculation. (calculated from total sales of five Korean makers)
*2: Exclude sales volume of Cadillac
*3: Includes Nissan Rogue

Registrations of new imported passenger cars
Maker/Brand 2026 2025 Y-o-Y
Jan. Share Jan. Share
BMW 6,270 29.9% 5,960 39.1% 5.2%
Mercedes-Benz 5,121 24.4% 3,790 24.9% 35.1%
Tesla 1,966 9.4% 5 0.0% 39,220.0%
Lexus 1,464 7.0% 1,126 7.4% 30.0%
BYD 1,347 6.4% - -% -%
Volvo 1,037 4.9% 1,033 6.8% 0.4%
Audi 847 4.0% 320 2.1% 164.7%
Porsche 702 3.3% 644 4.2% 9.0%
Toyota 622 3.0% 430 2.8% 44.7%
MINI 567 2.7% 234 1.5% 142.3%
Land Rover 224 1.1% 325 2.1% -31.1%
Volkswagen 217 1.0% 129 0.8% 68.2%
Chrysler/Jeep 117 0.6% 120 0.8% -2.5%
Honda 104 0.5% 177 1.2% -41.2%
Ford/Lincoln 87 0.4% 500 3.3% -82.6%
GM/GMC 62 0.3% 14 0.1% 342.9%
Cadillac 50 0.2% 26 0.2% 92.3%
Peugeot 33 0.2% 38 0.2% -13.2%
Bentley 28 0.1% 10 0.1% 180.0%
Polestar 27 0.1% 103 0.7% -73.8%
Ferrari 27 0.1% 32 0.2% -15.6%
Lamborghini 21 0.1% 58 0.4% -63.8%
Rolls-Royce 11 0.1% 7 0.0% 57.1%
Chevrolet 9 0.0% 134 0.9% -93.3%
Maserati - -% 14 0.1% -%
Total 20,960 100.0% 15,229 100.0% 37.6%
Source: Korea Automobile Importers & Distributors Association (KAIDA)

Sales data by OEM/model in Korea
2021 2022 2023 2024 2025 2026

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