Canada - New car sales in 2026 by vehicle type
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Statistics
2026-04-02
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*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.
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Apr 3, 2026
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
Canadian sales down 8.2% in March, down 4.4% in Q1 2026
On April 2, DesRosiers Automotive Consultants reported that Canadian vehicle sales in March of just under 170,000 units represented an 8.2% decline from the 185,000 units the previous March, with one less selling day in the month than last year. March sales this year were noticeably lower than the first two months of 2026.
The SAAR for March came in at 1.85 million units, again lower than earlier in the year, and the lowest level seen since September 2025.
The ZEV market picked up in March, with a number of models surpassing 1,000 sales for the month after a combination of renewed Federal incentives and high gas prices encouraged a switch in propulsion means.
For Q1 2026, the market came in at 406,000 units, down 4.4% from the same period in 2025, with highlights that include:
• GM led the market with sales at over 64,000 units in Q1
• Among volume brands, Stellantis sales increased 14.9% for Q1, and Volkswagen sales increased 12.7% for the quarter
• The luxury market overall saw a sales decline in Q1, with exceptions such as Land Rover which experienced a 67.2% increase in sales over the same quarter in the previous year
• Light trucks accounted for 88.8% of total new light vehicle sales in Q1 2026 up from 88.1% in Q1 2025
| Mar. 2026 | Y-o-Y*1 | Jan.-Mar. 2026 | Y-o-Y*1 | |
|---|---|---|---|---|
| Passenger cars | N/A | -% | N/A | -% |
| Light Trucks (Pickup Truck, SUV) | N/A | -% | N/A | -% |
| Total | 170,000 | -8.2% | 406,000 | -4.4% |
Mar 5, 2026
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
| Feb. 2026*1 | Feb. 2025*1 | Y-o-Y*1 | |
|---|---|---|---|
| Passenger cars | N/A | N/A | -% |
| Light Trucks (Pickup Truck, SUV) | N/A | N/A | -% |
| Total*1 | 122,000 | N/A | -0.2% |
*1 Data announced by DesRosiers Automotive Consultants.
Feb 5, 2026
*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.
| Jan. 2026*1 | Jan. 2025 | Y-o-Y*1 | |
|---|---|---|---|
| Passenger cars | N/A | N/A | -% |
| Light Trucks (Pickup Truck, SUV) | N/A | N/A | -% |
| Total | 114,000 | N/A | -2.9% |
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