Summary
This is the second of a series of reports explaining the software strategies being pursued by finished vehicle manufacturers. This report will focus on the Arene OS, which Toyota Motor Corporation (Toyota) aims to introduce in 2026. Arene OS goes beyond the usual concept of an "OS" (operating system) to include a development environment and even a platform to provide services. This report explores the aims of Toyota's vehicle OS development, which is proceeding under the leadership of the new president.
Software Series report:
Software Series 5: OEM Software Strategies (1) Volkswagen aims for significant increase in software sales (Aug. 2023)
Software Series 4: SDVs Explained (4/4) What are Amazon's SDV use cases? (Jul. 2023)
Software Series 3: SDVs Explained (3/4) Vehicle E/E Architecture Changing with SDV (Jul. 2023)
Software Series 2: SDVs Explained (2/4) What kind of value are finished vehicle manufacturers trying to create with SDVs? (May. 2023)
Software Series 1: SDVs Explained (1/4) Increasing attention to vehicle software as CASE dramatically changes value of cars (Apr. 2023)
Related reports:
Software-Defined Vehicles: Impact on ADAS and AVs (Apr. 2023)
Plans by Japanese OEMs to Introduce Electrified Vehicles (Aug. 2023)
Toyota's Electrification Strategy: Cutting Next-Generation BEV Production Processes in Half (Jul. 2023)
Software-Defined Vehicles: Impact on ADAS and AVs (Apr. 2023)
Toyota: Toward Achieving Carbon Neutrality by 2050 (Mar. 2023)
Toyota: Transformation into a Mobility Company (Oct. 2021)
Toyota: Strengthening development for AD and connected, and collaborating on CASE for CVs (May 2021）
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Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Software and electronic systems make up 2/3 of a car's value
The source outline identifies this section as part of “Software Series 6: OEM Software Strategies (2)”. Based on the available local metadata, this section should be read through the lens of Technology Show, Vehicles & OEMs, Autonomous, EV, SDV, New products & technologies and the visible introduction, figures, captions, and tables.
Rivalry with Volkswagen?
The source outline identifies this section as part of “Software Series 6: OEM Software Strategies (2)”. Based on the available local metadata, this section should be read through the lens of Technology Show, Vehicles & OEMs, Autonomous, EV, SDV, New products & technologies and the visible introduction, figures, captions, and tables.
Simulation environment and service platform
The source outline identifies this section as part of “Software Series 6: OEM Software Strategies (2)”. Based on the available local metadata, this section should be read through the lens of Technology Show, Vehicles & OEMs, Autonomous, EV, SDV, New products & technologies and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.