Summary
On March 28, 2024, Xiaomi EV held a launch event for the new SU7 electric vehicle (EV/BEV).
The Xiaomi SU7 is positioned as a C-segment high-technology sedan, with Tesla's new Model 3 as its competitor. Leveraging its more than a decade of mobile phone manufacturing technology, Xiaomi EV Technology Co., Ltd. (Xiaomi EV) has advantages in the areas of smart driving, smart cockpit, and people/car/home ecosystems. CEO Jun LEI repeatedly emphasized at the launch event that the Xiaomi SU7 is the best-looking, easiest to drive, and smartest high-quality car among models priced under CNY 500,000 (USD 69,180).
The CEOs of NIO, Inc. (NIO), Xiaopeng Motors (XPeng), Li Auto Inc. (Li Auto), Great Wall Motor Co., Ltd. (GWM), and the BAIC Group were in attendance at the launch event. On March 28, 2024, 111 media outlets broadcast the event live, and the event attracted much interest, with it appearing as a popular search term on the day of the announcement and for several days afterwards.
Xiaomi EV plans to open Experience Shops throughout China. In addition to vehicle displays and test drive services, the Experience Shops will also showcase smart phones, headphones, and other products related to Xiaomi's people/car/home ecosystem strategy. After the launch event, the Experience Shops were flooded with applications for test rides. Deliveries of the new model began on April 3rd.
This report primarily summarizes the main content of the Xiaomi new car launch event and a portion of the "Q&A session with Jun LEI and Internet users" that was posted by the CEO on Weibo (one of the biggest social media platforms in China) before the event.
| Xiaomi SU7 (Source: Xiaomi Weibo) | Xiaomi Experience Shop after the launch event (Source: MarkLines photo) |
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Xiaomi EV: 5 Technologies and First Model SU7 (Feb. 2024)
Huawei: Full-stack Intelligent Electric Drive Solutions (Jan. 2024)
2023 China Auto Software Conference: CATL and Huawei (Jan. 2024)
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CATL: Announces "Qilin Battery" for high-end EVs (Oct. 2022)
Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Xiaomi EV: Launch of 3 versions of the Xiaomi SU7; Comparison with the new Tesla Model 3
The source outline identifies this section as part of “Xiaomi SU7 New Car Launch”. Based on the available local metadata, this section should be read through the lens of China, Technology Show, production technology, Xiaomi, EV, Autonomous and the visible introduction, figures, captions, and tables.
Smart Driving: Independently developed solutions "camera only" and "camera and laser radar”
The source outline identifies this section as part of “Xiaomi SU7 New Car Launch”. Based on the available local metadata, this section should be read through the lens of China, Technology Show, production technology, Xiaomi, EV, Autonomous and the visible introduction, figures, captions, and tables.
Smart cockpit: 5 integrated screens, and a voice assistant that combines multiple information sources
The source outline identifies this section as part of “Xiaomi SU7 New Car Launch”. Based on the available local metadata, this section should be read through the lens of China, Technology Show, production technology, Xiaomi, EV, Autonomous and the visible introduction, figures, captions, and tables.
People/car/home eco-systems: Preparing the car from home, activating intercoms, cameras, and other equipment
The source outline identifies this section as part of “Xiaomi SU7 New Car Launch”. Based on the available local metadata, this section should be read through the lens of China, Technology Show, production technology, Xiaomi, EV, Autonomous and the visible introduction, figures, captions, and tables.
Performance and Safety: Unparalleled driving experience, customizable drift driving mode
The source outline identifies this section as part of “Xiaomi SU7 New Car Launch”. Based on the available local metadata, this section should be read through the lens of China, Technology Show, production technology, Xiaomi, EV, Autonomous and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.