Summary
Sony Group Corporation (Sony) and Honda Motor Co., Ltd. (Honda) announced in 2022 that they would establish a new company, Sony Honda Mobility Inc. (SHM), to jointly develop EVs. And in January 2023, a prototype vehicle of the SHM’s new “Afeela” brand was unveiled at the CES 2023 in Las Vegas, USA. The company plans to start accepting orders in 2025 and begin shipments in the U.S. starting in the spring of 2026. What is the value that Afeela, which was developed from the beginning as an SDV (Software Defined Vehicle), is trying to realize?
Software Series report:
Software Series 6: OEM Software Strategies (2) What Toyota's Arene OS is aiming for (Sep. 2023)
Software Series 5: OEM Software Strategies (1) Volkswagen aims for significant increase in software sales (Aug. 2023)
Software Series 4: SDVs Explained (4/4) What are Amazon's SDV use cases? (Jul. 2023)
Software Series 3: SDVs Explained (3/4) Vehicle E/E Architecture Changing with SDV (Jul. 2023)
Software Series 2: SDVs Explained (2/4) What kind of value are finished vehicle manufacturers trying to create with SDVs? (May. 2023)
Software Series 1: SDVs Explained (1/4) Increasing attention to vehicle software as CASE dramatically changes value of cars (Apr. 2023)
Related reports:
Honda: Strengthening Alliance in EV Battery and Resource Procurement (Jun. 2023)
JSAE 2023 in Yokohama: On the Approach Run towards Next Generation HMI (Jun. 2023)
Honda: Developing Honda CI, cooperative artificial intelligence (May. 2023)
WCX 2023 (1) Software guiding automotive direction (May. 2023)
CES 2023: Concepts preview future OEM aspirations (Feb. 2023)
CES 2023: EV Concept HMI (Jan. 2023)
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Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Equipped with high-performance semiconductors with 800TOPS of computing power
The source outline identifies this section as part of “Software Series 7: OEM Software Strategies (3)”. Based on the available local metadata, this section should be read through the lens of Emerging EV Makers, Japan, Technology Show, Vehicles & OEMs, Autonomous, Semiconductor and the visible introduction, figures, captions, and tables.
Is the Vehicle OS based on Honda?
The source outline identifies this section as part of “Software Series 7: OEM Software Strategies (3)”. Based on the available local metadata, this section should be read through the lens of Emerging EV Makers, Japan, Technology Show, Vehicles & OEMs, Autonomous, Semiconductor and the visible introduction, figures, captions, and tables.
Cockpit software to create uniqueness
The source outline identifies this section as part of “Software Series 7: OEM Software Strategies (3)”. Based on the available local metadata, this section should be read through the lens of Emerging EV Makers, Japan, Technology Show, Vehicles & OEMs, Autonomous, Semiconductor and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.