Summary
The 23rd Guangzhou International Automobile Exhibition (Auto Guangzhou 2025) was held from November 21 to 30, 2025. Non-Chinese automakers (OEMs) presented many of their latest achievements in electrification and intelligent technology. This report introduces the major vehicle models exhibited by VW, Mercedes-Benz, BMW, Toyota, and Nissan. The VW Group is rolling out PHEV and BEV models and has strengthened its lineup of New Energy Vehicles (NEVs) by announcing the Passat ePro, Tayron L PHEV, and Audi's large BEV SUV concept car. Mercedes-Benz showcased the all-new electric CLA and several advanced concept models, as well as the 800V platform and MB.OS technology implementation. BMW focused on next-generation electric drive, battery, and smart cockpit technologies, demonstrating the core capabilities of the next generation of EVs across the board. Toyotais simultaneously promoting its strategy of "strengthening both gasoline and electrification" with the bZ7 and the all-new Wildlander. Nissan has accelerated the smartening of its gasoline and hybrid vehicles with the launch of the N6 PHEV sedan and the HarmonyOS version of the Teana.
| VW exhibition booth | Toyota bZ7 |
Local Reconstruction Note
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VW: Strengthening PHEV and intelligent features, expanding the Pro series
The source outline identifies this section as part of “Auto Guangzhou 2025: VW, Mercedes-Benz, BMW, Toyota, Nissan”. Based on the available local metadata, this section should be read through the lens of VW, BMW, Toyota, Mercedes-Benz, Nissan, Auto Guangzhou and the visible introduction, figures, captions, and tables.
Mercedes-Benz: Presents electric CLA equipped with MB.OS
The source outline identifies this section as part of “Auto Guangzhou 2025: VW, Mercedes-Benz, BMW, Toyota, Nissan”. Based on the available local metadata, this section should be read through the lens of VW, BMW, Toyota, Mercedes-Benz, Nissan, Auto Guangzhou and the visible introduction, figures, captions, and tables.
BMW: Exhibiting numerous technologies including next-generation eDrive and Panoramic iDrive
The source outline identifies this section as part of “Auto Guangzhou 2025: VW, Mercedes-Benz, BMW, Toyota, Nissan”. Based on the available local metadata, this section should be read through the lens of VW, BMW, Toyota, Mercedes-Benz, Nissan, Auto Guangzhou and the visible introduction, figures, captions, and tables.
Toyota: Unveiling the bZ7 interior featuring Huawei and Momenta technologies
The source outline identifies this section as part of “Auto Guangzhou 2025: VW, Mercedes-Benz, BMW, Toyota, Nissan”. Based on the available local metadata, this section should be read through the lens of VW, BMW, Toyota, Mercedes-Benz, Nissan, Auto Guangzhou and the visible introduction, figures, captions, and tables.
Nissan: Debut of PHEV model N6, ICE model equipped with HarmonyOS cockpit
The source outline identifies this section as part of “Auto Guangzhou 2025: VW, Mercedes-Benz, BMW, Toyota, Nissan”. Based on the available local metadata, this section should be read through the lens of VW, BMW, Toyota, Mercedes-Benz, Nissan, Auto Guangzhou and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.