Ford began selling the F-150 Lightning, the first mass-production model of a full-size EV pickup truck, in the U.S. in the spring of 2022.
Munro & Associates, Inc. (Munro) was one of the first to purchase and conduct a teardown study, and create a benchmark report
The benchmark report is now available for purchase from MarkLines.
Each Zone 1-4 report contains the following features.
The contents of each feature are described below.
Provides overviews of the F-150 Lightning pickup, the major components included in the Zones, technology, and summary descriptions.
Based on observations of each of the vehicle parts, the report explains points of interest and issues from the perspectives of cost, weight, and performance.
All disassembled parts are analyzed using Munro Quick Cost Estimating (QCE), Munro's proprietary cost analysis system.
In addition to the full benchmark report and Zone reports, the following two reports of high interest are available for purchase.
Q1: Can I see a sample report before purchasing?
A1: Please contact a MarkLines representative, so that MarkLines may provide you with sample information in digital PDF format, or to answer any other questions that you may have regarding the report.
(Note: critical data will be hidden in the sample.)
Q2: After purchasing this report, am I authorized to photograph, distribute, copy, or fax all or portions of the reports?
A2: It is permissible to distribute copies of this report only internally within your company.
If you intend to distribute the information outside of your company’s organization by hard copies or fax, please contact MarkLines before doing so. MarkLines will then negotiate with Munro & Associates, Inc. to receive their written permission on your behalf as these reports are protected by law.
Distribution without express written permission is legally prohibited.
MarkLines Co., Ltd.
Consulting Services Department
Contact: Ms. Ishikawa
TEL:+81-3-4241-3906
FAX:+81-3-4241-3900
e-mail:[email protected]
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