AutoIntelAutomotive Intelligence Platform
Market Tape Free public data · delayed/cached
TM$179-1.09%GM$47.35-0.11%F$12.04-1.10%TSLA$178+2.41%BYDDY$63.11-0.01%RIVN$10.85+2.28%NIO$4.98-0.43%STLA$21.62-1.61%TM$179-1.09%GM$47.35-0.11%F$12.04-1.10%TSLA$178+2.41%BYDDY$63.11-0.01%RIVN$10.85+2.28%NIO$4.98-0.43%STLA$21.62-1.61%
Market & Tech Reports2025-11-11Clean view

Analysis Report: Car Navigation System (Japan, European, and North America Markets)

Evolution of navigation systems as infotainment equipment

Car NavigationInfotainmentTelematicsAisinAlps AlpineClarionJVCKENWOODDensoDenso TenPioneerPanasonicMitsubishi Electric

List of Suppliers

  • Aisin Corporation
  • Alps Alpine Co., Ltd.
  • Faurecia Clarion Electronics Co., Ltd.
  • JVCKenwood Corporation
  • Denso Corporation
  • Pioneer Corporation
  • Denso Ten Limited
  • Panasonic Automotive Systems Co., Ltd.
  • Mitsubishi Electric Mobility Corporation
  • Robert Bosch GmbH
  • Continental AG
  • Harman Becker Automotive Systems GmbH
  • Visteon Corporation
  • Preh GmbH

Introduction

In the 2024 report, MarkLines presented information on the decline of the sales of navigation systems due to the impact of the COVID-19 pandemic (starting in China in 2019, but becoming a global pandemic in 2020), but even in 2024, sales of navigation systems alone continue to fall.
The COVID pandemic has been a major trigger, and while it is undeniable that the slump in automobile sales is also a contributing factor, it is thought that there are other factors as well.

Source: Created by MarkLines

In Japan, the national consumption tax hike introduced in April 2014 was a major turning point. Due to a drop in sales volume following the rush to buy before the tax increase, the number of units sold has fallen significantly since 2014, with mini-vehicles and compact cars being particularly affected. In addition, with the raising of the mini-vehicle tax from JPY 7,200 to JPY 10,800 per year in April 2015, sales of mini-vehicles, which account for 40% of domestic Japanese car sales, were negatively impacted. To make matters worse, the COVID-19 pandemic further depressed overall automobile sales.
Not only the slump in automobile sales, but also the semiconductor shortage caused by the COVID-19 pandemic, has led to a decrease in the sales of navigation systems, as mentioned in last year's (2024) report.

Although car sales have been recovering since around 2024, sales of navigation systems alone continue to decline. One of the reasons for this is the rapid acceleration of IT adoption in automobiles. This report will analyze the future of IT and navigation systems in automobiles.

Local Reconstruction Note

This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.

I. The car navigation market in 2025

The source outline identifies this section as part of “Analysis Report: Car Navigation System (Japan, European, and North America Markets)”. Based on the available local metadata, this section should be read through the lens of Car Navigation, Infotainment, Telematics, Aisin, Alps Alpine, Clarion and the visible introduction, figures, captions, and tables.

II. Car navigation as an integrated cockpit system

The source outline identifies this section as part of “Analysis Report: Car Navigation System (Japan, European, and North America Markets)”. Based on the available local metadata, this section should be read through the lens of Car Navigation, Infotainment, Telematics, Aisin, Alps Alpine, Clarion and the visible introduction, figures, captions, and tables.

III. Car navigation function and smartphone linkage (CarPlay, Android Auto)

The source outline identifies this section as part of “Analysis Report: Car Navigation System (Japan, European, and North America Markets)”. Based on the available local metadata, this section should be read through the lens of Car Navigation, Infotainment, Telematics, Aisin, Alps Alpine, Clarion and the visible introduction, figures, captions, and tables.

IV. Connected navigation systems and services will continue to be revived

The source outline identifies this section as part of “Analysis Report: Car Navigation System (Japan, European, and North America Markets)”. Based on the available local metadata, this section should be read through the lens of Car Navigation, Infotainment, Telematics, Aisin, Alps Alpine, Clarion and the visible introduction, figures, captions, and tables.

V. Linkage of navigation and ADAS (Advanced Driver Assistance System) functions

The source outline identifies this section as part of “Analysis Report: Car Navigation System (Japan, European, and North America Markets)”. Based on the available local metadata, this section should be read through the lens of Car Navigation, Infotainment, Telematics, Aisin, Alps Alpine, Clarion and the visible introduction, figures, captions, and tables.

Related Local Signals

Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Mobile World Congress 2026 (3) Evolution of Connected and Autonomous Mobility. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.