Summary
| Google sales revenue (Source: Based on Alphabet Investor Relations materials) |
When discussing Connected as it relates to the automotive industry, the presence of companies in the IT industry cannot be ignored. Conversely, it is also a fact that there are a number of threats and concerns facing IT companies entering the automotive industry business arena.
Of the many IT companies, Google is among the most aggressive in entering the automotive industry. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California, with Google growing into an IT powerhouse over the past 20 years. The company's sales in the third quarter of 2018 amounted to $33.74 billion (about JPY 3.4 trillion), with an operating margin of 25%.
While keeping in mind an understanding of Google’s business as part of the Alphabet organization, this report considers some of the approaches that Google has considered concerning the automotive industry, as well as some of the directions their strategic planning may take going forward.
In the sequel to this article, we will consider some of the initiatives in which Google and Waymo are engaged regarding autonomous driving.
Related reports:
Increased use of CASE technology on recent U.S. OEM models (Nov. 2018)
Implementation of 5G by Nissan, NTT DOCOMO, and AT&T (Nov. 2018)
CES 2018: Autonomous and HMI technology applications and examples (Jan. 2018)
GM, Google-Waymo to launch driverless cars for ride sharing in 2019 (Feb. 2018)
Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Google's involvement in the automotive industry
The source outline identifies this section as part of “Google’s linking of the IT and automotive industries”. Based on the available local metadata, this section should be read through the lens of Cloud, Android, Connected Car, Car Navigation, Voice Recognition, Telematics and the visible introduction, figures, captions, and tables.
Smartphone compatible services
The source outline identifies this section as part of “Google’s linking of the IT and automotive industries”. Based on the available local metadata, this section should be read through the lens of Cloud, Android, Connected Car, Car Navigation, Voice Recognition, Telematics and the visible introduction, figures, captions, and tables.
From user to vehicle (Android OS strategy)
The source outline identifies this section as part of “Google’s linking of the IT and automotive industries”. Based on the available local metadata, this section should be read through the lens of Cloud, Android, Connected Car, Car Navigation, Voice Recognition, Telematics and the visible introduction, figures, captions, and tables.
Renault-Nissan-Mitsubishi Alliance adopts Android OS for on-board systems
The source outline identifies this section as part of “Google’s linking of the IT and automotive industries”. Based on the available local metadata, this section should be read through the lens of Cloud, Android, Connected Car, Car Navigation, Voice Recognition, Telematics and the visible introduction, figures, captions, and tables.
Hardware as a means of providing services
The source outline identifies this section as part of “Google’s linking of the IT and automotive industries”. Based on the available local metadata, this section should be read through the lens of Cloud, Android, Connected Car, Car Navigation, Voice Recognition, Telematics and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.