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TM$183-2.21%GM$47.75-1.15%F$11.94-0.75%TSLA$181+2.24%BYDDY$61.14-0.90%RIVN$11.16-1.71%NIO$5.03-1.44%STLA$21.54-0.43%TM$183-2.21%GM$47.75-1.15%F$11.94-0.75%TSLA$181+2.24%BYDDY$61.14-0.90%RIVN$11.16-1.71%NIO$5.03-1.44%STLA$21.54-0.43%
Market & Tech Reports2024-02-09Clean view

CES 2024: New EV models highlight OEM strategies

Honda, Mercedes-Benz, Sony show driver- and passenger-oriented sustainable vehicles

Summary

Honda 0 Series Space-Hub concept

CES 2024 was held from January 9 through January 12, 2024 in Las Vegas, Nevada, U.S. The exhibition had more than 135,000 attendees, an increase in attendance of 17% compared to CES 2023. There were more than 600 mobility exhibitors spanning over 500,000 square feet of exhibit space, making CES 2024 one of the largest and fastest growing automotive and transportation shows.

Despite the lack of participation from the Detroit Three, other major automakers debuted and showcased new models at CES 2024. Honda announced the Honda 0 Series, unveiling the Saloon and Space-Hub concepts. Mercedes-Benz's Concept CLA-Class and electric G-Class prototypes made their North American debut at CES 2024, while Sony displayed an updated Afeela concept.

Startups Togg and VinFast continued their presence at CES 2024. Togg unveiled its second model in the T10F sports sedan. VinFast introduced the VF Wild pickup truck concept and showcased the VF 3 electric subcompact SUV. Another startup, Mullen Automotive, debuted the Mullen Five RS EV crossover.

This report is part of a series of reports which focuses on automotive content shown at CES 2024. This report will detail conventional concept and production vehicles shown at CES, specifically models from Mercedes-Benz and Honda, as well as other companies such as Sony, Togg, VinFast and Mullen Automotive. A second report highlighting non-traditional mobility vehicles and notable user experience technologies will be released at a later date.

Related reports:
CES 2024: Emphasis of ADAS, SDV, Mobility, Sensing & Processing (Feb. 2024)
Mercedes-Benz Group unveils entry-level EV “Concept CLA Class” (Sep. 2023)
Honda: Strengthening Alliance in EV Battery and Resource Procurement (Jun. 2023)
Emerging U.S. EV Makers on the Move (Feb. 2023)
CES 2023: Concepts preview future OEM aspirations (Feb. 2023)
CES 2023: Future EV production models (Feb. 2023)

CES 2024: Archives of past exhibits reports
CES 2023: Archives of past exhibits reports

Local Reconstruction Note

This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.

New Honda 0 Series concepts highlight company's transformation plan

The source outline identifies this section as part of “CES 2024: New EV models highlight OEM strategies”. Based on the available local metadata, this section should be read through the lens of Honda, Mercedes-Benz, Sony, VinFast, Vehicles & OEMs, Americans and the visible introduction, figures, captions, and tables.

Mercedes-Benz electric concepts highlight disparate applications

The source outline identifies this section as part of “CES 2024: New EV models highlight OEM strategies”. Based on the available local metadata, this section should be read through the lens of Honda, Mercedes-Benz, Sony, VinFast, Vehicles & OEMs, Americans and the visible introduction, figures, captions, and tables.

Sony shows updated Afeela concept in preparation for 2026 launch

The source outline identifies this section as part of “CES 2024: New EV models highlight OEM strategies”. Based on the available local metadata, this section should be read through the lens of Honda, Mercedes-Benz, Sony, VinFast, Vehicles & OEMs, Americans and the visible introduction, figures, captions, and tables.

Debuting VinFast, Togg, Mullen models expand reach to new segments

The source outline identifies this section as part of “CES 2024: New EV models highlight OEM strategies”. Based on the available local metadata, this section should be read through the lens of Honda, Mercedes-Benz, Sony, VinFast, Vehicles & OEMs, Americans and the visible introduction, figures, captions, and tables.

Related Local Signals

Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.