Summary
A leading Chinese automaker, Dongfeng Motor Corporation achieved the second largest market share in the sales of vehicles manufactured in 2012. The company is strengthening the proprietary and JV brand business and alliances with foreign-affiliated automakers. The company aims to achieve sales of 5 million units and a 20% share in the Chinese market by 2015 (the unit sales and the market share in 2013 are estimated to be 3.3 million units and 16% respectively). This report summarizes the company's sales targets, model plans, production enhancement, and the details of proprietary and JV brand business of affiliate companies.
Note:
(1) The "proprietary brands" include "Dongfeng" and Dongfeng Yulon Motor's "Luxgen."
(2) The "JV brands" are new proprietary brands of joint ventures which are developed by the foreign-affiliated joint ventures in China with the JV's intellectual property rights. These brands include "Venucia" of Dongfeng Nissan Passenger Vehicle Company and "Horki" of Dongfeng Yueda Kia Motors.
Related Reports:
- Honda's China production increased to meet 2015 projections (May 2013)
- Nissan targets 2 million light vehicle sales in China by 2015 (Apr. 2013)
Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Sales target: From 3.3 million units in 2013 to 5 million units in 2015
The source outline identifies this section as part of “Dongfeng Motor strengthens proprietary & JV brand businesses”. Based on the available local metadata, this section should be read through the lens of Dongfeng, Volvo, Volvo Cars, PSA, Production Forecast, Commercial Vehicle manufacturers and the visible introduction, figures, captions, and tables.
Strengthening alliances with Renault-Nissan and PSA
The source outline identifies this section as part of “Dongfeng Motor strengthens proprietary & JV brand businesses”. Based on the available local metadata, this section should be read through the lens of Dongfeng, Volvo, Volvo Cars, PSA, Production Forecast, Commercial Vehicle manufacturers and the visible introduction, figures, captions, and tables.
Strengthening of proprietary and JV brand business
The source outline identifies this section as part of “Dongfeng Motor strengthens proprietary & JV brand businesses”. Based on the available local metadata, this section should be read through the lens of Dongfeng, Volvo, Volvo Cars, PSA, Production Forecast, Commercial Vehicle manufacturers and the visible introduction, figures, captions, and tables.
Production Forecast by LMC Automotive: Dongfeng production to rise to 1.18 million units in 2016
The source outline identifies this section as part of “Dongfeng Motor strengthens proprietary & JV brand businesses”. Based on the available local metadata, this section should be read through the lens of Dongfeng, Volvo, Volvo Cars, PSA, Production Forecast, Commercial Vehicle manufacturers and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include GlobalData Global Light Vehicle Sales Update (March 2026); The Battery Show Asia 2026; GlobalData European Passenger Car Sales Update (March 2026); GlobalData Global Light Vehicle Sales Update (February 2026). These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.