Summary
Under severe sales environment in Europe and substantial decrease in export of CKD kits to Iran due to economic sanctions against Iran, PSA's revenue in 2012 fell 7.5% y/y to EUR 55.46 billion, registering an operating loss of EUR 576 million and a net loss of EUR 5.01 billion.
To improve its operating performance,, PSA will close its plant in France, slash workers, develop product and procure parts/components jointly with GM, and reduce development cost/capital expenditure.
Aiming to increase the sales ratio outside Europe to 50% or over by 2015, PSA will invest in production and establishment of sales network in China, Russia, and Latin America to revamp the earning structure. Also, it will redefine Peugeot and Citroen brand images and market them to different customer bases. Also, PSA will market models of the Peugeot 301 and Citroen C4-L for emerging countries, the Peugeot 2008 for global markets, and higher-grade models including the Citroen DS5.
LMC Automotive forecasts the global sales of PSA group to decrease by 5.4%, to 2.78 million units in 2013. LMC Automotive indicates: "the immediate problem for PSA is its dependence on the depressed European market. France, Italy and Spain account for over half of European sales. With little in the way of exports to boost sales, the immediate outlook remains bleak." In LMC Automotive's view, beyond this year, PSA group's global sales rise to 2.93 million units in 2014, a 5.3% increase compared with 2013. The growth continues to 3.16 million units by 2016, which is a 13.6% boost in comparison with the group's unit sales in 2012.
Related Report: Shanghai Motor Show 2013 (3): Seven major US and European OEMs
Local Reconstruction Note
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PSA strategy: Improvement in earnings structure and cost reduction
The source outline identifies this section as part of “PSA looks to break its dependence on Europe by expanding into emerging markets”. Based on the available local metadata, this section should be read through the lens of Changan, Dongfeng, PSA, Production Forecast, Automotive, Suppliers and the visible introduction, figures, captions, and tables.
Europe: Restructuring and reduction versus investment for new model production
The source outline identifies this section as part of “PSA looks to break its dependence on Europe by expanding into emerging markets”. Based on the available local metadata, this section should be read through the lens of Changan, Dongfeng, PSA, Production Forecast, Automotive, Suppliers and the visible introduction, figures, captions, and tables.
Highlights outside Europe: PSA look to break its dependence on Europe
The source outline identifies this section as part of “PSA looks to break its dependence on Europe by expanding into emerging markets”. Based on the available local metadata, this section should be read through the lens of Changan, Dongfeng, PSA, Production Forecast, Automotive, Suppliers and the visible introduction, figures, captions, and tables.
PSA Model plan: Higher earnings from each brand
The source outline identifies this section as part of “PSA looks to break its dependence on Europe by expanding into emerging markets”. Based on the available local metadata, this section should be read through the lens of Changan, Dongfeng, PSA, Production Forecast, Automotive, Suppliers and the visible introduction, figures, captions, and tables.
PSA Group's sales
The source outline identifies this section as part of “PSA looks to break its dependence on Europe by expanding into emerging markets”. Based on the available local metadata, this section should be read through the lens of Changan, Dongfeng, PSA, Production Forecast, Automotive, Suppliers and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Chinese OEMs: Expanding in South America, Shifting to Local Production; IIMS Indonesia International Motor Show 2026; Chinese OEMs Dominate BEV Market in Thailand with Over 20% Share; Chinese Market 2025: Sales Volume 34.4M units, Chinese OEMs’ Share over 70%. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.