Summary
Pickup trucks (P/U) are an unfamiliar segment in Japan, but there are markets where they hold a significant share depending on the country or region. In terms of P/U sales volumes for 2025, the U.S. accounts for the vast majority of sales, followed by Brazil and Canada. Thailand has the highest proportion of P/U sales, but in recent years, P/U sales have been trending downwards.
Pickup trucks are characterized by regional variations in body size (full-size, mid-size, and small). In North America, U.S. full-size P/Us dominate sales, while in South America, small P/Us of European manufacturers are the top sellers. Japanese manufacturers primarily market mid-size P/Us globally. In recent years, Chinese brands have introduced a large number of mid-size P/Us, which are considered to target a wide range of regions, including Southeast Asia.
This report examines the current state of the P/U market and the outlook for major markets based on MarkLines' segment-by-segment and model-by-model sales data.
| Pickup truck (P/U) sales volume by country (2025, top ten countries) (Source: MarkLines - Customized sales data) |
(Note: Data on the Chinese pickup truck market will be provided separately.)
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Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Global sales trends of pickup trucks (P/U)
The source outline identifies this section as part of “Pickup Truck Market Analysis”. Based on the available local metadata, this section should be read through the lens of Pickup Truck, Americans, Thailand, Bangkok Motor Show, Jeep, Stellantis and the visible introduction, figures, captions, and tables.
Pickup truck (P/U) sales by model
The source outline identifies this section as part of “Pickup Truck Market Analysis”. Based on the available local metadata, this section should be read through the lens of Pickup Truck, Americans, Thailand, Bangkok Motor Show, Jeep, Stellantis and the visible introduction, figures, captions, and tables.
Electric pickup truck (P/U)
The source outline identifies this section as part of “Pickup Truck Market Analysis”. Based on the available local metadata, this section should be read through the lens of Pickup Truck, Americans, Thailand, Bangkok Motor Show, Jeep, Stellantis and the visible introduction, figures, captions, and tables.
China's pickup truck (P/U) market
The source outline identifies this section as part of “Pickup Truck Market Analysis”. Based on the available local metadata, this section should be read through the lens of Pickup Truck, Americans, Thailand, Bangkok Motor Show, Jeep, Stellantis and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.