Summary
Starting from this report in the series, we will explain the software strategies being pursued by finished vehicle manufacturers. The first company to discuss is Volkswagen (VW) of Germany. The company has positioned software as an important source of revenue in its "NEW AUTO" mid-term management strategy through 2030, and has invested enormous development amounts in it. What is the aim? How will the company make money from software in the future? Let’s unravel VW's software strategy.
Software Series report:
Software Series 4: SDVs Explained (4/4) What are Amazon's SDV use cases? (Jul. 2023)
Software Series 3: SDVs Explained (3/4) Vehicle E/E Architecture Changing with SDV (Jul. 2023)
Software Series 2: SDVs Explained (2/4) What kind of value are finished vehicle manufacturers trying to create with SDVs? (May. 2023)
Software Series 1: SDVs Explained (1/4) Increasing attention to vehicle software as CASE dramatically changes value of cars (Apr. 2023)
Related reports:
Software-Defined Vehicles: Impact on ADAS and AVs (Apr. 2023)
Mobile World Congress Barcelona 2023 (2) Smart Mobility Summit (Apr. 2023)
Mobile World Congress Barcelona 2023 (1) (Apr. 2023)
2022 China Auto Forum: SDV (Software Defined Vehicle) (Dec. 2022)
VW Group (Part 2): Solid Performance Despite Sales Volume Decline (Nov. 2022)
VW Group (Part 1): Annual production capacity of 3.5 million EVs by 2026 (Oct. 2022)
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Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
In-vehicle software is a huge market
The source outline identifies this section as part of “Software Series 5: OEM Software Strategies (1)”. Based on the available local metadata, this section should be read through the lens of Europe, Technology Show, Vehicles & OEMs, Autonomous, SDV, Germany and the visible introduction, figures, captions, and tables.
Commercialization of next-generation software platform after 2025
The source outline identifies this section as part of “Software Series 5: OEM Software Strategies (1)”. Based on the available local metadata, this section should be read through the lens of Europe, Technology Show, Vehicles & OEMs, Autonomous, SDV, Germany and the visible introduction, figures, captions, and tables.
Started the group's "app store"
The source outline identifies this section as part of “Software Series 5: OEM Software Strategies (1)”. Based on the available local metadata, this section should be read through the lens of Europe, Technology Show, Vehicles & OEMs, Autonomous, SDV, Germany and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.