Summary
CES 2026 took place from January 6 through January 9, 2026 in Las Vegas, Nevada, U.S. across multiple venues. More than 148,000 people attended the event, representing a 4% attendance increase compared to 2025 and making CES 2026 the largest post-pandemic CES. In contrast, the number of exhibitors at CES 2026 declined from 4,500 in 2025 to 4,100.
As automotive technology progresses, in-vehicle entertainment options have become increasingly flexible and capable, especially with advancements in software. At CES 2026, BMW and Mercedes-Benz highlighted various entertainment options for the BMW iX3, Mercedes-Benz GLC and CLA. Afeela showed a new production prototype of its Afeela 1 and a conceptual SUV, both showcasing Sony's expertise in audio and video.
| CES sign in Las Vegas Convention Center West Hall foyer |
Several suppliers also displayed systems and technologies enhancing the in-vehicle experience. Aumovio (previously known as Continental) showed multiple display and cockpit solutions, while LG Electronics demonstrated three AI-powered display concepts. QNX and Pioneer hosted demonstrations of software-based in-vehicle audio solutions, designed to provide improved audio experiences without extensive hardware. Amazon gave a demonstration of an in-vehicle assistant powered by Alexa+.
This report is the first in a series which highlights automotive content shown at CES 2026. This report will focus on entertainment technologies in vehicles from BMW, Mercedes-Benz, and Afeela. It will also cover infotainment solutions showcased by suppliers including Aumovio, LG Electronics, QNX, Pioneer, and Amazon.
Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
BMW iX3, Mercedes GLC and CLA highlight entertainment capabilities
The source outline identifies this section as part of “CES 2026: In-vehicle Entertainment Solutions”. Based on the available local metadata, this section should be read through the lens of Audio, CES, Infotainment, Cockpit, Display, Software and the visible introduction, figures, captions, and tables.
Afeela unveils new concept vehicle and outlines entertainment features
The source outline identifies this section as part of “CES 2026: In-vehicle Entertainment Solutions”. Based on the available local metadata, this section should be read through the lens of Audio, CES, Infotainment, Cockpit, Display, Software and the visible introduction, figures, captions, and tables.
Aumovio showcases display technologies, LG previews cockpit concepts
The source outline identifies this section as part of “CES 2026: In-vehicle Entertainment Solutions”. Based on the available local metadata, this section should be read through the lens of Audio, CES, Infotainment, Cockpit, Display, Software and the visible introduction, figures, captions, and tables.
QNX and Pioneer feature software-based sound demonstrations
The source outline identifies this section as part of “CES 2026: In-vehicle Entertainment Solutions”. Based on the available local metadata, this section should be read through the lens of Audio, CES, Infotainment, Cockpit, Display, Software and the visible introduction, figures, captions, and tables.
Amazon displays next-gen in-vehicle assistant featuring Alexa+
The source outline identifies this section as part of “CES 2026: In-vehicle Entertainment Solutions”. Based on the available local metadata, this section should be read through the lens of Audio, CES, Infotainment, Cockpit, Display, Software and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.