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TM$180+1.24%GM$48.40+1.92%F$11.99+1.66%TSLA$179+0.45%BYDDY$61.25-0.78%RIVN$10.92+1.04%NIO$4.92-1.95%STLA$21.81-0.75%TM$180+1.24%GM$48.40+1.92%F$11.99+1.66%TSLA$179+0.45%BYDDY$61.25-0.78%RIVN$10.92+1.04%NIO$4.92-1.95%STLA$21.81-0.75%
Market & Tech Reports2026-01-14Clean view

Tesla: Struggling with Slowing U.S. BEV Demand and Intensifying Competition in China

GlobalData sales forecast: Gradual decline from 1.6 million units; promotion of Robotaxi business

TeslaRobotaxiModel YModel 3USAGermanyCybertruckModel SMarket ForecastAmericansStatistics in USAStatistics in China

Summary

According to GlobalData's forecast, Tesla's global sales volume will gradually decline from 1.6 million units in 2025, with sales expected to increase with the launch of new models around 2030. Tesla's (Tesla, Inc.) pursuit of sales growth has been tempered, with opportunities in the autonomous vehicle (AV) area seen as more attractive.

Based on MarkLines data, Tesla's global production volume grew to 1.883 million units in 2024, up 2.4% year-over-year (y/y), but in the first ten months of 2025, sales volume was 1.374 million units, down 10.4% y/y. The momentum of production and sales numbers so far has been slowing down due to the weakening demand for BEVs in the United States and intensifying competition in the Chinese and European markets.

Model Y L launched in China in August 2025 (Source: Tesla)

Local Reconstruction Note

This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.

GlobalData Sales Forecast: Tesla sales will decline, but recover around 2030 with the launch of a low-cost model

The source outline identifies this section as part of “Tesla: Struggling with Slowing U.S. BEV Demand and Intensifying Competition in China”. Based on the available local metadata, this section should be read through the lens of Tesla, Robotaxi, Model Y, Model 3, USA, Germany and the visible introduction, figures, captions, and tables.

Sales trends: Model Y and Model 3 account for over 95% of total sales

The source outline identifies this section as part of “Tesla: Struggling with Slowing U.S. BEV Demand and Intensifying Competition in China”. Based on the available local metadata, this section should be read through the lens of Tesla, Robotaxi, Model Y, Model 3, USA, Germany and the visible introduction, figures, captions, and tables.

Production trends: Production ramp-up slows down from 2024

The source outline identifies this section as part of “Tesla: Struggling with Slowing U.S. BEV Demand and Intensifying Competition in China”. Based on the available local metadata, this section should be read through the lens of Tesla, Robotaxi, Model Y, Model 3, USA, Germany and the visible introduction, figures, captions, and tables.

U.S.: BEV sales slowing, BEV market share declining due to an increase in competing models

The source outline identifies this section as part of “Tesla: Struggling with Slowing U.S. BEV Demand and Intensifying Competition in China”. Based on the available local metadata, this section should be read through the lens of Tesla, Robotaxi, Model Y, Model 3, USA, Germany and the visible introduction, figures, captions, and tables.

China: Intensifying competition in the BEV market

The source outline identifies this section as part of “Tesla: Struggling with Slowing U.S. BEV Demand and Intensifying Competition in China”. Based on the available local metadata, this section should be read through the lens of Tesla, Robotaxi, Model Y, Model 3, USA, Germany and the visible introduction, figures, captions, and tables.

Related Local Signals

Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.