JSAE 2023 in Yokohama: AD and ADAS; SDV Initiatives

Summary

The Automotive Engineering Exposition 2023, organized by the Society of Automotive Engineers of Japan, Inc. (JSAE), was held May 24-26 at the Pacifico Yokohama Exhibition Hall and drew a large crowd reminiscent of motor shows before the COVID pandemic. To visit inside the booths of automobile companies, a large number of visitors lined up in the aisles. It was also eye-catching to see some of the parts-related booths change from a traditional exhibition format to a presentation format to introduce product features.

In the area of AD (autonomous driving) and ADAS (advanced driver-assistance systems), large-scale, high-performance AD ECUs were introduced with a view to supporting automated driving Level 3 and above, and an ECU-intensive functional layout is progressing in place of the conventional decentralized layout. The liquid-cooled ECUs stood out because of the increased amount of information processing due to the concentration of functions and the resulting heat generation problem in the chips. In terms of system construction, the increasing number of SDV (Software Defined Vehicle) initiatives and security-related technologies and system support are also indicative of changing technology trends. The auto companies introduced their distinctive approaches. The expo was interesting in that each of the exhibitors displayed their own unique characteristics, such as their efforts to monitor the health of drivers, sensor technology, and control technology.


ZF ProAI AD ECU	Argus cybersecurity solutions

JSAE 2023 in Yokohama: Archives of past exhibits reports

Related reports:
Software Series 4: SDVs Explained (4/4) (Jul. 2023)
WCX 2023 (1) Software guiding automotive direction (May. 2023)
Mobile World Congress Barcelona 2023 (2) Smart Mobility Summit (Apr. 2023)
Software-Defined Vehicles: Impact on ADAS and AVs (Apr. 2023)
Autonomous Driving Regulations Status and Trends (Apr. 2023)
Automotive World 2023: Enhanced AD and ADAS practical application technology (Mar. 2023)
CES 2023 Round-Up (Jan. 2023)

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Local Reconstruction Note

This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.

Initiatives by automobile companies (Mazda, Subaru, Mitsubishi Motors, Isuzu)

The source outline identifies this section as part of “JSAE 2023 in Yokohama: AD and ADAS; SDV Initiatives”. Based on the available local metadata, this section should be read through the lens of E E Architecture, Vehicles & OEMs, JSAE, Parts & Suppliers, IT & software, Autonomous and the visible introduction, figures, captions, and tables.

AD, ADAS systems (ZF, Valeo, Bosch, Continental, Denso, Hitachi Astemo)

AD and ADAS components (Tobii, Luminar)

ADAS elemental technologies (Toshiba, Henkel, Kautex)

SDV development, cyber security technology (ETAS, Argus, Trend Micro)

Related Local Signals

Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.