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Market & Tech Reports2023-03-03Clean view

Automotive World 2023: Enhanced AD and ADAS practical application technology

6th Automated Driving EXPO, 3rd MaaS EXPO, 11th Connected Car EXPO and others

Summary

The 15th Automotive World was held at the Tokyo Big Sight convention and exhibition center as an advanced technology exhibition that heralds the start of the year 2023. The large turnout gave the impression that the event had regained some of the liveliness it had before the COVID-19 crisis.

In the area of AD (Autonomous Driving) and ADAS (Advanced Driver-Assistance Systems), a wide range of new technologies were introduced, including sensors and other component hardware and software, as well as new HMI (Human-Machine Interface)-related technologies and test support technologies for adaptive development. It appears that Tier N and specialized companies with unique technologies have entered the system development and ADAS function development markets, which have traditionally been handled by automakers and leading Tier 1 suppliers. The composition of the knowledge that embodies the vehicle system, which is gathered by vehicle architecture development support engineering firms, was also impressive. Unlike Tier 1 suppliers, which sell their own parts to remain financially viable, these unique Tier N integrator's software is a deliverable, and the know-how accumulated through collaboration with many automakers has the potential to give it a competitive advantage with a wealth of information over individual automakers, which can only think within the scope of their own products. The trend toward software-driven development was felt in the hardware manufacturing sector of the automotive industry. It was an exhibition that gave a strong sense of the SDV (Software Defined Vehicle) trend.

Next generation SDV platform (Tata Consultancy Services) Utilization of MBD technology (Toyota Technical Development Corporation)

Related Reports:
CES 2023 Round-Up (Jan. 2023)
ReVision Autonomous & ADAS Summit 2022 (Dec. 2022)
CEATEC 2022: HMI Technology (Nov. 2022)
Automotive World Autumn 2022: Autonomous Driving and ADAS (Oct. 2022)
JSAE 2022 in Nagoya: Autonomous Driving and ADAS (Aug. 2022)

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Local Reconstruction Note

This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.

LiDAR for AD and ADAS (Continental/AEye, Kantum Ushikata/Leishen Intelligent System, Cornes Technologies/Luminar)

The source outline identifies this section as part of “Automotive World 2023: Enhanced AD and ADAS practical application technology”. Based on the available local metadata, this section should be read through the lens of ADAS, 3D Map, Testing, MBD, Haptics, E E Architecture and the visible introduction, figures, captions, and tables.

AI technology (helm.ai)

The source outline identifies this section as part of “Automotive World 2023: Enhanced AD and ADAS practical application technology”. Based on the available local metadata, this section should be read through the lens of ADAS, 3D Map, Testing, MBD, Haptics, E E Architecture and the visible introduction, figures, captions, and tables.

Next generation E/E architecture (Tata Consultancy Services Japan, Ltd.)

The source outline identifies this section as part of “Automotive World 2023: Enhanced AD and ADAS practical application technology”. Based on the available local metadata, this section should be read through the lens of ADAS, 3D Map, Testing, MBD, Haptics, E E Architecture and the visible introduction, figures, captions, and tables.

ADAS system (Okaya & Co., Ltd., Mitsubishi Heavy Industries, Ltd.)

The source outline identifies this section as part of “Automotive World 2023: Enhanced AD and ADAS practical application technology”. Based on the available local metadata, this section should be read through the lens of ADAS, 3D Map, Testing, MBD, Haptics, E E Architecture and the visible introduction, figures, captions, and tables.

Test and measurement technology (Keysight, Keycom, Vector)

The source outline identifies this section as part of “Automotive World 2023: Enhanced AD and ADAS practical application technology”. Based on the available local metadata, this section should be read through the lens of ADAS, 3D Map, Testing, MBD, Haptics, E E Architecture and the visible introduction, figures, captions, and tables.

Related Local Signals

Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.