Summary
Chinese private (not government affiliated) motor vehicle manufacturer Great Wall Motor Company Limited (hereafter GWM) has four major affiliated brands: Haval, WEY, ORA, and GWM Pickup. In the first half of 2019, GWM’s motor vehicle unit sales ranked in the top 10 in China and the company was number 1 in SUV unit sales. In recent years, to lay a firm foundation of its future globalization strategy, GWM has been making large-scale investments related to R&D and the expansion of its production scope. In addition, the company has integrated its components businesses and established four component manufacturers to increase the overall competitiveness of its affiliated companies. According to GWM’s official announcements, vehicle sales in 2019 reached 1.06 million units, an increase of 0.7% over the previous year. By brand, Haval accounted for 72.6% of the company’s sales, followed by GWM Pickup with a 14.3% share with sales of 151,000 units. In the Chinese pickup truck market, the company has held the top sales spot for more than twenty years. In some parts of China, access restrictions applied to pick-up trucks have been relaxed, and along with the launch of the new Pao pickup brand, GWM is expected to further increase its sales of pickup trucks. Overseas, in 2018 sales in South Africa were the highest, but in 2019, the vehicle assembly plant in Tula, Russia, started operations and it is expected that sales in Russia will surpass South Africa.
Related reports:
Frankfurt Motor Show 2019: Asian OEMs (Oct. 2019)
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Auto Shanghai 2019：Geely, Great Wall, BYD, Chery, Zotye, JAC (Jun. 2019)
Overseas expansion of Chinese OEMs under the Belt and Road Initiative (Oct. 2018)
Great Wall Motor: Expanding Xushui Plant to increase production capacity (Nov. 2016)
Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Brand：Deployment of abundant product types, expansion of high-end SUV and electric vehicle brands
The source outline identifies this section as part of “Great Wall Motor: Established a 4 major brand organization; reorganized parts manufacturers”. Based on the available local metadata, this section should be read through the lens of BorgWarner, WEY, ORA, Neusoft, Chinese Suppliers, Haval and the visible introduction, figures, captions, and tables.
Business results: Sales volume from 2016 to 2018 slightly decreased
The source outline identifies this section as part of “Great Wall Motor: Established a 4 major brand organization; reorganized parts manufacturers”. Based on the available local metadata, this section should be read through the lens of BorgWarner, WEY, ORA, Neusoft, Chinese Suppliers, Haval and the visible introduction, figures, captions, and tables.
R&D: focusing on R&D in technical fields and building a global team
The source outline identifies this section as part of “Great Wall Motor: Established a 4 major brand organization; reorganized parts manufacturers”. Based on the available local metadata, this section should be read through the lens of BorgWarner, WEY, ORA, Neusoft, Chinese Suppliers, Haval and the visible introduction, figures, captions, and tables.
Production sites: Global network with 9 major production sites and 5 major KD plants
The source outline identifies this section as part of “Great Wall Motor: Established a 4 major brand organization; reorganized parts manufacturers”. Based on the available local metadata, this section should be read through the lens of BorgWarner, WEY, ORA, Neusoft, Chinese Suppliers, Haval and the visible introduction, figures, captions, and tables.
Supplier trends: Independence of affiliated parts makers, separation of battery business
The source outline identifies this section as part of “Great Wall Motor: Established a 4 major brand organization; reorganized parts manufacturers”. Based on the available local metadata, this section should be read through the lens of BorgWarner, WEY, ORA, Neusoft, Chinese Suppliers, Haval and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.