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TM$182-1.89%GM$48.76-0.51%F$12.11-2.38%TSLA$178-0.98%BYDDY$61.59+0.17%RIVN$11.05-1.86%NIO$4.99-0.95%STLA$21.55-1.87%TM$182-1.89%GM$48.76-0.51%F$12.11-2.38%TSLA$178-0.98%BYDDY$61.59+0.17%RIVN$11.05-1.86%NIO$4.99-0.95%STLA$21.55-1.87%
Market & Tech Reports2019-09-05Clean view

U.S. OEM Electrification Strategies, Including EV Product Timelines

Despite differing philosophies, OEMs continue rapid development of electrification technologies

BoltRamRam 1500Model 3MalibuFocusFiestaAmericansTechnology ShowTeslaElectricPolicies in USA

Summary

Tesla Gallery in Troy, Michigan

Across the world, policies are being implemented to reduce the environmental impact of vehicles on the road. In March 2019, the European Parliament agreed on CO2 emission standards for new cars after 2020. In July 2019, Ford, Volkswagen, BMW and Honda reached an agreement with California for increased fuel economy standards and reduced greenhouse gas emissions compared to U.S. federal standards. OEMs are aiming to achieve these standards by accelerating the development and deployment of electric vehicles.

Tesla is focused on expanding production of the Model 3, as it aims to achieve an annualized production rate of 500,000 units by the second quarter of 2020. In contrast, the Detroit Three are expanding their lineups with a variety of electric vehicles. GM aims to launch at least 20 fully electric vehicles by 2023. Ford aims to have at least 40 electrified models, including 16 fully electric vehicles by 2022. In a 2018 presentation, FCA announced that it would have more than 30 electrified models by 2022.

This report is the first of three reports which provides an overview on the current and future electrification strategies of various OEMs. Timelines for individual OEMs highlighting past and future electric vehicle launches are included in the report. This report focuses on U.S. OEMs, specifically Tesla, GM, Ford and FCA. Future reports will describe the plans of European and Asian OEMs.

Graph showing percentage of yearly vehicle sales that are electric models out of total vehicle sales by automaker Number of Electrified Vehicle Models offered by year
Note: Future models are included only if a preliminary launch date has been announced

Related reports:
China NEV Alliances (Aug. 2019)
Toyota: Electrified vehicle plan pulled ahead 5 years to 5.5 million units by 2025 (Jul. 2019)
OEM Electrification Strategies: Strengthening HVs and diversifying into EVs, PHVs, and FCVs (May 2018)
OEM Electrification Strategies: Acceleration of EV and PHV Lineup Expansion (Apr. 2018)

Local Reconstruction Note

This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.

Tesla continues capital investment to ramp up Model 3 production

The source outline identifies this section as part of “U.S. OEM Electrification Strategies, Including EV Product Timelines”. Based on the available local metadata, this section should be read through the lens of Bolt, Ram, Ram 1500, Model 3, Malibu, Focus and the visible introduction, figures, captions, and tables.

GM to focus on developing fully electric models

The source outline identifies this section as part of “U.S. OEM Electrification Strategies, Including EV Product Timelines”. Based on the available local metadata, this section should be read through the lens of Bolt, Ram, Ram 1500, Model 3, Malibu, Focus and the visible introduction, figures, captions, and tables.

Ford aims to expand global lineup with a wide range of electrified models

The source outline identifies this section as part of “U.S. OEM Electrification Strategies, Including EV Product Timelines”. Based on the available local metadata, this section should be read through the lens of Bolt, Ram, Ram 1500, Model 3, Malibu, Focus and the visible introduction, figures, captions, and tables.

FCA to feature more than 30 nameplates with electrification options by 2022

The source outline identifies this section as part of “U.S. OEM Electrification Strategies, Including EV Product Timelines”. Based on the available local metadata, this section should be read through the lens of Bolt, Ram, Ram 1500, Model 3, Malibu, Focus and the visible introduction, figures, captions, and tables.

Related Local Signals

Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.