Summary
Like other advanced countries, the Japanese market has seen the active development of new mobility services businesses such as ride sharing and car sharing. This movement is being promoted by companies that view changes in user values, symbolized by the shift from ownership to sharing, as a business opportunity to be capitalized upon. In addition, the development of mobility services is receiving increased attention as a means of solving social problems such as providing relief for people without access to transportation in areas of Japan with declining populations. Similarly, the development of automated driving technology has progressed to the point where it is expected to contribute the realization of new mobility services that combine automated driving and ride sharing services.
| Robot Shuttle (Source: DeNA) | Milee (Automotive World 2018) The Milee was jointly developed with Aisan Technology, Okaya, and Tier IV based on a Yamaha electric golf cart platform |
This report deals with both the creation of mobility services business using automatic driving technology, with the involvement of government at the national and local municipal levels in Japan, as well as by new entrants to the industry such as existing automakers, suppliers, and mobility service providers.
Related Report:
Toyota Automated Driving: The Guardian and Chauffeur approaches (Mar. 2018)
Nissan: Connected strategy in the age of autonomous cars (Jan. 2018)
Autonomous driving verification testing progress in Japan (Jan. 2018)
New mobility and the shift from ownership to sharing (1): What does the future hold? (Feb. 2017)
New mobility and the shift from ownership to sharing (2): Rising pressure to change (Feb. 2017)
Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Mobility services business progress in the public and private sectors
The source outline identifies this section as part of “The Mobility Services Business in Japan and Automated Driving Technology”. Based on the available local metadata, this section should be read through the lens of Nissan, ZMP, Ride-hailing, e-Palette, DeNA, Japan and the visible introduction, figures, captions, and tables.
National and local government initiatives: Creating mobility service businesses to give relief to people without access to transportation
The source outline identifies this section as part of “The Mobility Services Business in Japan and Automated Driving Technology”. Based on the available local metadata, this section should be read through the lens of Nissan, ZMP, Ride-hailing, e-Palette, DeNA, Japan and the visible introduction, figures, captions, and tables.
Activities of mobility service companies: Responding to changes in lifestyles and user values
The source outline identifies this section as part of “The Mobility Services Business in Japan and Automated Driving Technology”. Based on the available local metadata, this section should be read through the lens of Nissan, ZMP, Ride-hailing, e-Palette, DeNA, Japan and the visible introduction, figures, captions, and tables.
Activities of automakers: Survival through creation of new business models
The source outline identifies this section as part of “The Mobility Services Business in Japan and Automated Driving Technology”. Based on the available local metadata, this section should be read through the lens of Nissan, ZMP, Ride-hailing, e-Palette, DeNA, Japan and the visible introduction, figures, captions, and tables.
Direction of the mobility services business: Relief for people without access to transportation and the deployment of automated vehicle fleets for commercial applications
The source outline identifies this section as part of “The Mobility Services Business in Japan and Automated Driving Technology”. Based on the available local metadata, this section should be read through the lens of Nissan, ZMP, Ride-hailing, e-Palette, DeNA, Japan and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include Taipei AMPA 2026: Foxconn’s EV Technology; Smart Energy Week 2026: Batteries and Charging; Electrified Vehicle (xEV) Sales Monthly Report (March 2026); Geely i-HEV Intelligent Hybrid Technology Presentation. These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.