Summary
This report summarizes Toyota's business in the US and Europe mainly focusing on its model planning in those markets.
Japanese vehicles have been rated high because of their high quality and reliability. Toyota plans to explore still higher market image for the Toyota and Lexus brands by developing high-performance vehicles with emotional appeal to customers. For instance, Toyota will expand the high-performance Lexus F series and develop all-new Supra and Lexus LF-LC. These plans are one of Toyota's development and product planning pillars other than the adoption of TNGA and major renovation of internal combustion engines.
Toyota reported record-high operating income in the fiscal year ended in March 2014 (FY 2014) and in the April-June quarter in FY 2015. The high record was largely attributable to solid results in the U.S. and Europe. Toyota's sales in emerging markets in Asia and other parts of the world have been expanding in recent years but their growth is somewhat sluggish partly due to slow sales in Thailand.
| High-performance the RC F to be launched in U.S. in fall 2014 (photo courtesy of Toyota) | Driver's seat area of the RC F (photo courtesy of Toyota) |
Related Reports: Toyota: Implements strategy to launch fourteen new engines in two years (Sep. 2014)
Local Reconstruction Note
This article has been expanded from the visible local mirror text, headings, tags, image captions, tables, and related local article titles. It is presented as a reconstructed reading version, not as a hidden original document.
Model plans for North America
The source outline identifies this section as part of “Toyota in U.S. and Europe: Reinforcing Lexus and high-performance lines”. Based on the available local metadata, this section should be read through the lens of C-HR, SUPRA, Prius, LMC, Production Forecast, GlobalData and the visible introduction, figures, captions, and tables.
A two-digit growth in Lexus sales in U.S. in 2013 and January-August 2014
The source outline identifies this section as part of “Toyota in U.S. and Europe: Reinforcing Lexus and high-performance lines”. Based on the available local metadata, this section should be read through the lens of C-HR, SUPRA, Prius, LMC, Production Forecast, GlobalData and the visible introduction, figures, captions, and tables.
Launching Lexus NX and RC in Europe, improving production efficiency
The source outline identifies this section as part of “Toyota in U.S. and Europe: Reinforcing Lexus and high-performance lines”. Based on the available local metadata, this section should be read through the lens of C-HR, SUPRA, Prius, LMC, Production Forecast, GlobalData and the visible introduction, figures, captions, and tables.
Results in April to June 2014 by region: Profit increasing in North America and Europe
The source outline identifies this section as part of “Toyota in U.S. and Europe: Reinforcing Lexus and high-performance lines”. Based on the available local metadata, this section should be read through the lens of C-HR, SUPRA, Prius, LMC, Production Forecast, GlobalData and the visible introduction, figures, captions, and tables.
Full-year vehicle sales forecasts for FY 2015 revised upward for North America
The source outline identifies this section as part of “Toyota in U.S. and Europe: Reinforcing Lexus and high-performance lines”. Based on the available local metadata, this section should be read through the lens of C-HR, SUPRA, Prius, LMC, Production Forecast, GlobalData and the visible introduction, figures, captions, and tables.
Related Local Signals
Nearby records in the local archive include GlobalData Global Light Vehicle Sales Update (March 2026); GlobalData European Passenger Car Sales Update (March 2026); GlobalData Global Light Vehicle Sales Update (February 2026); GlobalData European Passenger Car Sales Update (February 2026). These titles can be used as adjacent evidence when comparing suppliers, technologies, markets, and reporting periods.